Dear Client: Today Drizly released its fifth annual Consumer Trend Report, based on data derived from the platform as well as a nationwide survey of about 1,000 LDA adults. "This year's report found adult beverage consumers adapting to a post-pandemic world, while experiencing the impacts of inflation," says Drizly head of consumer insights Liz Paquette. She adds that overall, consumer preferences are changing as "more Americans, especially gen Z and millennials, are gravitating towards zero-proof options, ready-to-drink cocktails are
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