Survey: Spirits Attract More Multicultural Consumers than Wine

You can never have too much consumer data, dear readers. Consumer analytics firm TABS Analytics recently shared some good numbers on who's buying what, how often and where.TYPICAL CONSUMERS. Based on a survey of 2,000 consumers, the primary difference between wine and spirits is that wine attracts older, whiter and wealthier consumers, while spirits buyers skew younger and more multicultural.TABS' definition of a typical wine consumer is: over 30 years old, affluent, well-educated and white. Just 34% of consumers surveyed