Survey Reveals Wineries Investing Less in Digital in 2022

Dear Client:    The direct-to-consumer channel has become increasingly important for wineries in recent years, particularly during COVID. In 2021, DTC wine shipments reached $4.2 billion in value from 8.5 million cases, according to ShipCompliant's annual report.  Silicon Valley Bank recently shared insights from its 2022 Direct-to-Consumer Wine Survey Report, exploring what's changed in the channel, digital marketing efforts and more.  DTC CHANNEL BREAKDOWN. For the average winery, internet sales shot up from 9% share of winery DTC sales in