Survey: It Just “Makes Sense” for Beer Distribs to Handle Spirit-based RTDs

Dear Client:An increasing number of spirits-based ready-to-drink companies are choosing to move their products through beer wholesaler networks. Not to mention, big brewers are adding those products to their portfolios (by acquisition and new-to-world brands), and thus their distributor networks. We recently sent out a survey to gauge beer wholesalers' perspective on adding spirits-based RTDs to their portfolio (tapping into our sister publication Beer Business Daily's resources). Several respondents said it just "makes sense" for beer distributors to carry spirits-based RTDs.Indeed,