Survey: How Health Plays a Role in Curtailed Consumption

Dear Client: As part of their ongoing consumer research series, Wine Market Council (WMC) hosted a webinar on Wednesday sifting through recent survey data on consumers' beliefs around wine and health or wellness– and how that, in turn, influences consumer behaviors. The WMC research survey, fielded in November 2025, included a race and age-representative online sample of 1,500 consumers, of which about 1,200 were wine consumers and the remaining 300 were non-adopters (meaning they rarely or never drink wine, but