Survey: DTC Top Answer to What’s Enhancing Winery Revenue

Dear Client:   In recent years, and particularly over the last 18 months or so, wineries have been investing further in digital and direct-to-consumer capabilities. And it seems to be paying off, according to the annual Wine Industry Financial Symposium executive survey presented this week in Napa.  DTC ENHANCING WINERY REVENUE. When asked what is enhancing your company's revenue this year, 31% of the 270 wine industry exec respondents said increased management of consumer relationships/DTC.  Nearly 70% of respondents even