Supervalu Changes Image for the New Consumer

Dear Client:Supervalu’s new ceo, Craig Herkert (who was chief of Wal-Mart Americas), is hoping to boost the image of the nation’s fourth largest retailer with a new focused strategy. While Supervalu’s competitors were quick to offer consumers discounts and deals in the recession, Craig admits his company was “not as quick to adapt as we could have been,” in an interview with WSJ. In its most recent earnings report, Supervalu’s quarterly profit dropped 42% from the year before.One way they