Super-Premium Wines Taking Retailer Share of Mind

Dear Client:Most of us are aware that the super-premium wine category is on fire. But what that really means for the industry is far more interesting. Table wine brands priced $20 and above are taking more shelf space at supermarkets and drug stores as the category continues to post double-digit growth. While it remains the smallest price segment, it is the fastest growing and not showing any immediate signs of slowing down. This is partly due to channel shifting during