The US demand for whiskey is still driving growth for the larger spirits category, and as summer comes to a close, your editors take a look back at which subcategories and brands were hot this summer.For the three months through August 12, domestic whiskey sales were up 6.7% and imported whiskey--which is roughly two-thirds the size of the domestic category-- grew by 4.2% in all IRI-measured channels.LARGEST AMERICAN WHISKEYS HOLDING STRONG. American whiskey is by far the largest subcategory in
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE