Summer Spirits Data Hints that Trends “May be Starting to Turn”

Dear Client: As the summer draws to a close, it's always good to reflect on what was moving and shaking during the important selling season before the OND onslaught.  John Mixon, senior director of CPG analytics at Telus Consumer Goods, joined your editors on a recent episode of BeerNet Radio to do just that. John broke down some of the less-discussed trends emerging in the spirits space in recent reads across a larger swath of the data universe– combining looks