STZ’s Innovation Strategy Leverages the Broad Shoulders of Leading Brands

Dear Client:  Constellation Brands has been in the process of reshaping its wine and spirits portfolio for several years. Most recently, the company created two distinct divisions within the wine and spirits business; one is focused on fine wine and craft spirits brands, and the other is focused on mainstream and premium brands. The mainstream and premium division accounts for the majority of wine and spirits volumes for the company and close to half of the value performance, according to Constellation