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STRAIGHT UP BRANDS INCORPORATES HIP-HOP COOL

In this age of consumerism, Straight Up Brands is banking on the fact that millennials will pay big bucks to “drink” their favorite hip-hop celebrity, and WSD thinks they may be on to something. The company announced earlier this week that it has acquired a majority interest in Straight Up Productions, a producer of wine and spirits branded by celebrities. Southern Wine & Sprits, Opici and Stoller are among the 10 distributors that will run the company’s products in 17

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