Ste. Michelle CEO calls for Oregon, Washington Collaboration

Dear Client:Napa Valley casts a wide shadow over the rest of the US wine industry. 75% of luxury consumers are familiar with the region, yet Napa Valley only represents 4% of California's entire harvest. Meanwhile, underdogs Washington and Oregon are experiencing substantial growth without much consumer acknowledgement Table wine sales for Oregon and Washington are up 16.3% and 8.5%, respectively for the 52 weeks ending January 27. But Oregon's share of sales is only about 1% while Washington's is a