Spring Supplier Trends: Fireball Slows, Diageo Sees Turnaround

This morning your editors got our hands on a note from Bernstein Research analyzing supplier trends for the rolling 3-months through May and there were some interesting developments. For starters, Fireball and therefore Sazerac, has finally begun to slow while Diageo has picked up a bit of momentum again - keep reading for more details. For context, both Nielsen and NABCA data peg rolling spirits volumes for the period at 3%, representing a slight improvement over 2014 trends. Moreover, Bernstein