Spirits Volumes Spike in Q2

The latest bev alc trends from BW166 are in, and wine and spirits servings were up by 2.3% and 3%, respectively, while beer servings declined 2.4% for the 12 months through June. BW166 founder Jon Moramarco pointed out to us that in the last 25 years, the total number of servings for beverage alcohol has been growing around 1.2% a year, which also happens to be the rate at which the LDA (legal drinking age) population is growing. That means