Spirits Volume and Dollar Sales Pick Up in February

Dear Client: Volumes and dollar sales picked up for spirits sold in control states in February, according to NABCA data. Volumes grew 1.7% compared to the same month last year, while rolling twelve month volumes were up 2.1%. Dollar sales grew 2.5%, while trending at 2.8% during the past twelve months. The effect of brand mix on value growth during February was 0.8%, up from January's 0.5%. Irish whiskey, with 0.6% share of the control states spirits market, was the