Spirits Trends Check, From Share Changes to Under-Appreciated Growth Areas

Dear Client: There was a spirits takeover on the latest episode of the Beernet Radio podcast, with TELUS Consumer Goods senior director of CPG Analytics John Mixon as our guest.  John walked us through some key industry metrics, macro spirits trends (pulling from multiple sources, including NielsenIQ and NABCA), and spotlighted an under-appreciated growth channel. Below are a few highlights from the conversation.  SHARE OF ETHANOL CHANGES. "From a consumption perspective, it's no mystery in the industry right now [that]