Spirits & RTDs Score Big Over Halloween

Dear Client: Halloween results delivered "some expected treats" and "a few tricks," Circana's Scott Scanlon writes in the latest weekly data report.  Overall, total bev alc sales were down 2% for the week ended November 2 compared to the same period last year, but up 4% versus the prior week in absolute dollars.  SPIRITS AND RTD BRAND HIGHLIGHTS. It was spirits and RTDs that really took the cake (or the candy bag) this week, with sales up 7% and 8%,