Spirits Industry Execs Sound Off on Craft, Cannabis & Marketing Strategies

Dear Client:As consumer tastes change and SKUs proliferate, bev alc companies have had to switch things up when it comes to maintaining brand loyalty and adapting to new consumers.A panel of spirits industry execs at the recent NABCA conference delved into strategic changes they've made in recent years as a result as well as the impact craft spirits and cannabis have had, and will have, on the industry. The panelists include: Pete Carr, regional president, Bacardi North America; Mike Cheek, board