Spirits Implement Craft Beer’s Seasonal Strategy

Seasonal offerings have become so common in the craft beer category that many of the bigger craft brewers release four or more a year. And they've become so popular with consumers that some seasonals have become best sellers. More recently though, spirits companies have discovered the value in seasonal drinks. In addition to tried and true eggnog products, store shelves now display brands such as Pinnacle Pumpkin Pie, Jack Daniel's Winter Jack, Fulton's Harvest Pumpkin Pie Liqueur, Southern Comfort Gingerbread