Spirits Have a Tough Independence Day

Dear Client:Spirits overall had a less than stellar Fourth of July, according to food and drug store scanner data from IRI. Volume sales declined -1.7% in the two weeks to July 5 compared to the prior year, down almost 18,000 cases. Prepared cocktails by far took the biggest hit around the holiday, losing a little over 13,000 cases and declining -12% in volume. As you’ll see below, Jose Cuervo and Bacardi prepared cocktails were dragging. Cordials came in at a