Spirits Chasing New Sports Occasions

Dear Client: The spirits industry is moving into a marketing space traditionally dominated by beer: sports. "Across the spirits business, you are going to see more local and national sports deals. And we all will step up to the plate to get much more involved in the space," said Toby Whitmoyer, vp of Bacardi Rums, reports MarketWatch. The article first hits on an interesting trend that more tequila companies are sponsoring major league baseball teams as the big brewers are