Spirits and Beer Lead July Growth

In the four weeks to July 13, overall alcohol volumes increased 2.3%compared to a -0.8% decline a year ago, according to Morgan Stanley based on IRI data. Dollar sales rose 4.7% versus a 3.2% jump last year. Spirits and domestic beer reportedly drove volume and dollar share gains. In the latest 4 weeks, spirits gained 30bps of servings share and 10bps of dollar share while domestic beer drove 10bps of volume share and 40bps of dollar share. Wine trailed total