Spiribam, Total Wine Team Up to Make Rum Easier for Consumers

The rum category has had a rough go of it lately. By the Distilled Spirits Council's count, case sales have fallen from 25.5 million in 2013, to about 24.7 million in 2016.However, the premium and super premium rum categories are continuing to put positive numbers on the board, growing volumes by 1.7% and 7.7%, respectively in 2016. Rum producer Spiribam, owner of Rhum JM, Rhum Clement, Rhum Damoiseau and Chairman's Reserve, believes the way to maintain interest in the super