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Southern Moving to Texas, What Next?

It’s official: Southern is moving into Texas after receiving a wholesaler’s permit to distribute statewide and gaining approval from the Texas Alcoholic Beverage Commission. Southern now covers in excess of 72% share of the U.S. market and is the only major wine and spirits distributor licensed in each of the nation's top five wine and spirits markets: California, New York, Florida, Texas and Illinois. The big question remains, though, will Southern open a new branch from scratch, or buy out

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