Southern and Diageo Consolidate in Control States

Dear Client: After conducting an "extensive review process," Diageo has appointed Southern Wine & Spirits its new national broker in control states. Southern will provide "fully dedicated coverage" for Diageo's spirits brands across all 18 Control States and will also represent Diageo's Chateau & Estate Wines portfolio in the five Control States for wine. Diageo said this announcement "comes after an extensive review period initiated by Diageo earlier this year," and also marks the next phase in its new route