SONOMA-CUTRER: FROM UPSCALE RESTAURANTS TO RETAIL STORES

After 25 years of mainly being available in high profile restaurants, Brown-Forman owned Sonoma-Cutrer winery will release a newer version, Sonoma Coast chardonnay, in retail stores this December.The Sonoma-Cutrer brand has been critically acclaimed by wine publications and restaurant managers throughout the country. But could its Sonoma Coast version hurt the brand’s perception once it’s released in stores? Often, when high level brands become available on a large scale, they lose their exalted position among high-end consumers.The new retail brand,