Solving the New Value Equation

At 1.7% sales growth, on-premise alcohol trends were nothing to write home about last year. But four months into 2015 and things are looking up. On-premise research firm Technomic expects alcohol beverage sales will grow by as much as 3.2%, the highest growth rate since 2012. With that said, the entire food and beverage category is expected to grow much higher on-premise at 4.8%. "So in a sense [alcohol] is still lagging the total performance of the channel," Technomic senior