France’s Belvedere SA has purchased the Danzka vodka brand from Sweden’s V&S. Under the agreement, Belvedere will market and distribute Danzka while V&S will continue to produce the vodka for the next five months until Belvedere makes further arrangements. Now that Danzka is sold, V&S can concentrate on premium brands such as Absolut, Level and Cruzan.
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE