Smirnoff Enters the Dessert Game

Dear Client: As our national obesity rate will tell you, Americans love sweets and the industry is looking to capitalize. Dessert and candy flavored vodkas have been all the rage this year, with more and more companies launching cupcake, whipped cream, brownie, cake and others. Now the biggest vodka of them all, Smirnoff, is coming out with Fluffed Marshmallow and Whipped Cream. They are both set to ship at the end of September for a national launch in early fall.