Small Size Spirits are In

Single-serve, small size packaging options for spirits are gaining in popularity. Volume growth of small size spirits (50 ml, 100 ml, 200 ml, 375 ml) has been growing fairly steadily at around 0.5%-3% since 2002, but the category hit a turning point in 2012 when rates spiked to 4%-6.5%, according to NABCA data. Of the small sizes, 375 ml and 200 ml are by far the most popular, but 100 ml and 50 ml categories are growing quickly. Between 2014