Small, Premium Brands Drive Growth in Spirits

Dear Client: Two key takeaways we took from a recent note by Bernstein Research's Trevor Stirling: smaller, premium brands are driving growth in US spirits, and the industry is continuing to reduce promotions at the off-premise. In a way, these two items go hand in hand. Trevor notes that the spirits industry's price-mix continues to benefit from the decline of value vodkas, like Popov, in combination with the strength of Grey Goose, Jameson, Jim Beam, Hennessy VS, Ketel One, Woodford