Skyy Pokes Fun at Absolut Situation

Skyy is capitalizing on the supposed out-cry surrounding Absolut’s “anti-American” ad in Mexico. As you’ll recall, the ad featured a 1830s-era map when Mexico included California, Texas and other southwestern states before the Mexican-American war. The tagline “In an Absolut World” is displayed at the bottom. The ad only appeared in Mexico, not the U.S. Skyy took the opportunity to issue a press release in support of the Treaty of Guadalupe Hidalgo which officially ended the Mexican-America War last week