Sizing Up Wine’s Bright Spots in a Down Market

Dear Client: At the recent Wine Industry Financial Symposium, Kaleigh Theriault, NIQ director - beverage alcohol vertical, presented a wide look at the wine category as a whole, breaking down both on- and off-premise trends to see where the bright spots are during a gloomy moment for the category. For broader context, total beverage alcohol generated $222 billion in sales across on and off-premise channels for the 52 weeks ended September 6, down 1.1% from the year prior, per NIQ