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Sizing up the Wine Trade

Dear Client:Most in the wine industry believe that consumers are more price driven than ever before and are mostly settling for less than top quality. This is according to two wine industry surveys taken by John Gillespie and Christian Miller of Wine Opinions who presented their findings at the Wine Industry Symposium in Napa. John began his presentation by stating what you are all probably very aware of: the industry is in the midst of a sea change. John said

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