Sizing up the On-Premise Opportunity

Dear Client: The on-premise is uncovering new growth opportunities as it surpasses pre-pandemic levels. During a presentation yesterday, the CGA by NIQ team shared the latest on-premise data, providing a look at what exactly are those opportunities.   SIZE AND SHAPE OF THE ON-PREMISE. Total US velocity in the average on-premise outlet in the latest tracked week of 2024 is "comfortably above" the prior two years, at +4% vs. the same week in 2023, said CGA client solutions manager Mike Rende