SIPPIN ON SOME SIZZURP

For those of you who are familiar with that delightful ditty, this one’s for you. Straight Up Brands has revealed that the “mystery company” it plans to acquire is Rappin Brands. The company owns several “celebrity affiliated” brands, most notably “Sizzurp,” which is often mentioned in hip-hop songs. Rappin, has “extensive relationships in the hip-hop community,” which helped the company sell over $1,000,000 of its products in 2006 with a very limited marketing budget and distribution system.