Shelf Space and Education Key to Building Low/No Alc Category

Dear Client: Continuing our short series grokking the low/no alcohol segment, suppliers share insights on shelf space, education, the category's overall potential and going beyond low/no alc in the better-for-you space.  THE IMPORTANCE OF DEDICATED SHELF SPACE. Low/no alc products could easily get lost in the sea of SKUs on the shelves. As such, dedicated retail shelf space is important to category growth.   Scheid Family Wines evp Heidi Scheid tells WSD that dedicated shelf space is the "ideal way" to