Seltzer, Wine & Spirits Lead A-B’s Beyond Beer’s Strategic Priorities

Dear Client: Seltzers, RTDs and spirits continue to rule bev alc growth. As such, big brewers have jumped into the categories, including Anheuser-Busch and Molson Coors.   Sister publication Beer Business Daily recently spoke with Anheuser-Busch's Beyond Beer business unit chief Fabricio Zonzini for a "peek under the hood" of how they are approaching the non-beer category - and how their Beyond Beer brands are currently trending in this thoroughly unconventional age.  BEYOND BEER'S STRATEGIC PRIORITIES. The Beyond Beer unit exists