Selling Better to Retailers

WSD caught up with Darryl Rosen the other day. Darryl, as you may remember from our interview last year, is the former President and owner of Sam’s Wines & Spirits in Chicago. Since selling the business, Darryl has been working with distributors all over the country to help them build, cultivate and maintain better working relationships with their customers. His advice is simple: treat your customers as if you could lose them.SAY IT LIKE YOU MEAN IT. Two of the