SCREW KAPPA NAPA VIES FOR AN ACRONYM

The infamously innovative Sonoma-based Don Sebastiani & Sons are introducing a new package for their hit Screw Kappa Napa brand, which has jumped double digits in sales growth since its introduction in 2001. The new label is clean, sleek, and yes, orange. But the change in title may be the biggest image modifier of all. Instead of Screw Kappa Napa, the brand will now be known as “s k n.”