Scan Data Shows Weaker Wine Trends in February

Dear Client: After a decent start to the year [see WSD 02-14-2024], February proved to be more difficult as off-premise wine trends decelerated. Table wine sales were down 1.7% and volumes were down 4.6% for the four weeks ended February 25 in Circana multi outlet + convenience.  Year-to-date, table wine sales are down 0.7% and volumes are down 3.8%.  BY BRAND. Breaking down the four-week trends by top brands, not surprisingly, only a handful of brands reported growth, including:  Then,