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Sazerac to Acquire BuzzBallz

Dear Client: Sazerac is extending into the fast-growing ready-to-drink category, announcing today it has reached an agreement to acquire BuzzBallz. Terms of the deal were not disclosed.  BuzzBallz was founded in 2009 by Merrilee Kick. The RTD brand includes malt-, wine-, and spirits-based products. The spirit-based cocktails are consistently growing double digits in Circana-measured channels, up nearly 30% in the latest week to March 10.  The company's portfolio also includes Uptown Cocktails, Sip Sip Hooray, and Texas Craft.  "Merrilee and

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