Sazerac Sues SinFire Whisky

Dear Client: Flavored whiskey is a relatively new category that has gained a lot of steam among consumers. The result is heightened competition among suppliers, with flavors ranging from honey to cherry to vanilla to cinnamon. Now Sazerac is suing Hood River Distillers in a US District Court in Louisville over claims that their SinFire Cinnamon Whisky violates Sazerac's Fireball Whisky trademark. QUICK BACKGROUND. New Orleans-based Sazerac has sold Fireball cinnamon whisky since 2007 and Fire Water cinnamon liqueur since