Sazerac Picks up Fris Vodka from Pernod

Pernod Ricard has sold the Fris vodka brand to Sazerac in order to focus on its priority spirits and wines brands, per a sparse release. Fris sells 250,000 cases in the US, with sales up 17% for three months through July, per NABCA data. The purchasing price was not disclosed. Sazerac has been on quite a tear this year. You'll recall, the company has picked up The Last Drop Distillers, Paddy Irish Whiskey--also from Pernod-- as well as Southern Comfort