Sam’s Club Launches Private Label Vodka

Dear Client:Private label spirits brands have gained a lot of traction in the recession and now Sam’s Club is jumping on board. Over the holidays the retailer launched a premium, private label Member's Mark vodka under the label Rue 33. It will be available in the 241 locations that are permitted to sell alcohol. This is the first spirit to be launched under the Member's Mark brand – recall that Sam’s already sells a number of private label wines and