Sagamore Spirit Brings RyeDay the 13th Off-Premise

Dear Client:  Like every other event this year, Maryland-based Sagamore Spirit's RyeDay the 13th was derailed by the pandemic, forcing the distillery to pivot the largely on-premise activation to the off-premise. WHAT IS RYEDAY THE 13TH? Sagamore Spirits' RyeDay the 13th activation happens every Friday the 13th. The number 13 "has some special meaning [for] the brand," evp marketing Marcus Stephens tells WSD. (Indeed, Sagamore launched its first product on April 13, 2016.) "We were looking...to create a platform and, if you