RUM SALES SLOW TO 2.8%

While we all know that the vodka category is currently the number one reigning spirits, rum and cordials are tied for second place according to food, drug and liquor scan data from the Nielsen Company. Nevertheless, spirits growth is slowing and analysts say it will continue to slow in the coming years. Nielsen data shows that in the 52 weeks to April 2006, overall spirits sales grew 8.4%, but in the 52 weeks to April 2007 spirits was up only