RTDs Shine Over Fourth of July

Dear Client: The first look at bev alc's Fourth of July performance is in, and total bev alc sales were down 3% for the week ended July 6 versus the same period a year ago, but up 20% versus the prior week in Circana-measured off-premise channels.  So the answer to whether or not the holiday delivered "depends on where one is looking," writes Circana's Scott Scanlon in the latest update. HIGH NOON TAKES TOP SPOT. Spirits were the big winner