RTDs Now Represent One-Fifth of Off-Prem Vodka Dollars

Dear Client: On Friday, we took a look at NielsenIQ's most recent dive into the RTD category [see WSD 05-10-2024]. Industry analyst Danny Brager, using NIQ scan data and SipSource data provided by 3 Tier Beverages, cut the numbers a little differently to take a fresh look at the RTD data.   SPIRITS-BASED RTDS ON THE COMEDOWN. While spirits-based RTDs were up 40% year-over-year for the 52 weeks ended March 30 in NIQ's cut, the longer-term trend for RTDs is a